Last night was the final show of New York Fashion Week and Fresh Friday was backstage getting the scoop. The runway was essentially Tommy Hilfiger’s Spring 2012 advertising campaign "The Hilfigers" brought to life, with a live soundtrack provided by Cobra Starship. The popular ad features a slightly more diverse assortment of models on a "glamping" (glam camping) trip. The clothes are bright and (of course) preppy, but rugged; with camouflage, canvas, and khakis to fit the theme. We spoke to Cobra Starship and Hilfiger before the show. The musicians commented on fashion, and the designer on rock music.
“Rock music has influenced me forever, since I started my brand when I was a teen," Hilfiger says. "I’ve always wrapped my brand around pop culture.” Since Cobra Starship has been dancing up the charts with their electro pop hits the past year, the two made sense. “I love their music,” Hilfiger said. After performing at the opening of Tommy Hilfiger’s SoHo store in New York four years ago, “we’ve kinda been bros behind the scenes since,” CS says. This, they blushed, was during the time of the band’s Harajuku Girl-phase of “retina-burning” wardrobes.
All the items modeled on the runway are already available on retail racks. In fact, gift certificates for all attendees and shuttle buses to the flagship store were provided. Would you have been tempted? Check out pics below and let us know what you think!