So there I was, standing in the middle of aisle five in the skincare section, gazing up at a bottle of Oil of Olay Beauty Fluid SPF 15 and just squinting at the 11 dollar price tag. Was it just me or did Walmart raise the price? Oh yeah that’s right, everything nowadays is becoming a tad more expensive, thank you economy. Face lotion may seem like a general item where any brand of any type should be suitable, but with my oily, acne-prone, sensitive skin, I knew what would work for me! This was my HG lotion for quite some time now; light and non-greasy, but I just couldn't bring myself to shell out even another dollar more than the original price. I was a starving college student, after all. Then, something caught my eye. There was an identical bottle to its left with the label “Equate.” Exactly the same bottle shape, size, and color. Same promises to hydrate my skin with Vitamin E while protecting it from harmful UVA/UVB rays. And at about half the price of the Oil of Olay bottle! This must be a godsend. But just to be sure, the real test comes in the ingredients. Holding both bottles side by side, I scan the ingredients in Equate to make sure they match up with Oil of Olay word for word and sure in enough it did. Although the ingredients are the same, there were one or two switches in the order that they appear, only meaning that the lotion will contain more of the first ingredient. But I wouldn’t see the alarm in that so long as all the ingredients are present. So I immediately bought it and went home to try it, and I never looked back!
That, my friends, is how I became a devotee of Walmart’s Equate brands. You can have the same quality of your beloved products at a better price. I have since then, tried Equate shampoo, vitamins, contact solution and they all have lived up to their, er, predecessors. Looking in my medicine cabinet, every other item I have is Equate. Not to be outdone, I’ve also tried Target’s own bargain brand "Up and up” products and found them to work just as well.
Equate Shampoo & Conditioner Pro Vitamin Moisture Renewal, walmart.com, $6.56
Equate Cleaning & Disinfecting Les Care System (12 fl oz), walmart.com, $2.98
up & up™ Oil-Free Acne Wash (6oz), target.com, $3.84
I love that despite our nation’s harsh economical times, the beauty industry will adjust itself accordingly to deliver to its loyal consumers.

