Heidi Klum knows what's up.
Have you ever suspected that the clothes you wear affect how other people see you (obvious), but also how you see yourself? Have you ever felt like when you were dressed like a slob, it made you feel like a slob, and when you dressed like a professional it made you feel competent? Turns out, that's not a figment of your imagination. Enclothed cognition, a clever play on the name of the emergent field of embodied cognition, is the object of a new study, published online by the Journal of Experimental Social Psychology and reported by New York times columnist Sandra Blakeslee. The clothes we wear really do make a difference not just to how we are perceived, but to how we are.
In this study, scientists found that each subject's attention to detail and cognitive ability increased when they put on a white doctor's coat, suggesting that their wardrobe had a real cognitive effect on their abilities. It's not the coat itself, of course, that make people smarter; it's the cultural associations we have with it. This was demonstrated by the fact that when subjects wore the same coat, but were told it was a painter's coat instead of a doctor's, they experienced no boost in cognitive ability.
Still, the revelation that the clothes we wear make a difference to our cognitive function (even if that difference is culturally dependent) is surprising, and inspiring. It gives new meaning to the old adage telling us to dress one level up from where we are. It might just give us a boost! So, in light of this new evidence, I suggest we all start dressing to fit who we want to be, even if it's not quite who we are, at least when we have things we need to do. So the next time you need to take a final exam, give a presentation, or write a paper, feel sharp by dressing sharp. For extra credit, leave your contacts at home and wear your glasses to class!
Cap Sleeve Peplum Blazer, forever21.com, $22.80
Worthington Baily Pointy-Toe Patent Pumps in Green, jcpenney.com, $35
Good luck on finals, everyone!

