Scented Taxis Launched in London!
Your next trip in London could be that much sweeter! As a marketer, I always appreciate the new and innovative ways companies try to reach potential consumers. An example would be UK-based Penhaligon's, a luxury fragrance house. Starting July 30, Penhaligon's launched a marketing campaign that sent five scented cabs to pick up customers all over central London. Each taxi is scented with a different Penhaligon's fragrance: Artemisia, Blenheim Bouquet, Endymion, Malabah, and Orange Blossom, while each specially trained driver will be able to answer any queries you may have about Penhaligon’s and their fragrances.
Tags:
fragrance
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