If Madonna had rocketed to fame during the New Millenium instead of the eighties, I bet that she would forget about that material girl schtick and instead release a record constituting an ode to the digital. “Because we live in a digital world, and I’m a digital girl.” Of course, that record would actually be a leaked single hijacked from some twenty-four-year-old wunderkind producer’s Macbook three months ahead of schedule and the music video release would not be an MTV-sponsored cultural event but some viral is-she-or-isn’t-she joking clip, but that’s neither here nor there. In this fictive video, however, I’d also surmise that she’d be wearing Alison Lou's emoticon-based jewelry.
Yes, these are the perfect symbols of and for a post-modern, hyper-mediated world (and oh, so very meta). They complement the New Millennium the way ripped fishnets and leotards appealed to the teenage girls who imitated Madonna in their bedrooms during the Reagan years. Beyond this, the jewelry is also absolutely adorable and unique. A piece like these is definitely more of a conversation starter than that knockoff evil eye ward you swear you acquired on a backpacking trip through Guatemala, and whose true provenance is the local outlet mall.