Although I am not one to judge fashion by brands, lets face it, there are many people who do. There is something about having a Kate Spade bag dangling from your shoulder that is special. Or purchasing a pair of Marc Jacobs sunglasses to show them off as you walk the streets. In the past couple of years, thrift store shopping and all that is vintage have become popular with consumers. Why spend money on designer brands, when one can find unique pieces at a local vintage shop? Because of this new age of shopping, maybe designers have also hopped on this train, realizing that not everyone is able to buy their collections.
Roberto Cavali, Stella McCartney, Alexander Wang, Anna Sui...These are only few out of the many high-end fashion designers who have collaborated with our everyday retail stores. There has been a splurge of collaborations between retail companies and these high-end designers. It is hard to believe that one can find designer clothes at stores like Target, H&M, and the Gap.
Maybe it is because our economy has taken a turn backwards, but I have to admit, it is a breath of fresh air to see high-end designers reaching out to the average consumer. End result? Hundreds of women wake up at early hours of the day, anticipating those doors to swing open, just to get a piece of a designer.
What are the next designer collections to hit our local stores?
Missoni for Target
The word on the street is, Missoni will be launching a line for Target this September; not just clothes and accessories, but home items as well (plates, pillows, mugs, laptop cases...). Get pieces of Missoni's infamous zigzag prints from $7.99 - $199.99.
Versace for H&M
A line designed by Donatella Versace will be hitting H&M stores this November. I heard there will be colorful printed dresses, leather studded pieces, and a variety of accessories, in addition to clothing for men. I'm not sure of the price range, but I can't imagine H&M would launch a line that exceeds the cost of their average consumer.
For those of you who are interested - good luck with grabbing these designer pieces before they are gone.
And for those of you who don't stick to brands - stay true to your fashion instincts!