Jimmy Choo has partnered up with the Elton John AIDS Foundation to announce the launch of Project PEP, a collection that will support the funding of the Simelela Rape Centre in South Africa. 25% of net sales from this limited edition collection will go directly to this worthy effort - also the proceeds raised by Project PEP will enable the centre to stay open all day, thus providing 24/7 access to victims.
Jimmy Choo and the Elton John AIDS Foundation has launched a joint photo competition to support Project PEP and the theme of the photos is "You, Your Shoes and 72". It's open to everyone and to participate, all you have to do is snap a pic with the number 72 in the shot somewhere (no, you don't have to use Choos in the pics!) The significance of the number 72 is that it's how many hours rape victims have post-attack to be given the HIV-preventative treatment, PEP.
The grand prize for this project is seven pairs of Choos and two Choo handbags! The closing date of the competition is December 7th, 2009, 2pm GMT. The overall winner will be announced 72 hours after this date, on December 10th.
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